TIMES SQUARE NYE INTERACTIVE UGC BILLBOARD – We took over Times Square on New Year's Eve 2022-2023 with a social activation/digital interactive outdoor experience. In real-time, we put UGC video submissions from partygoers in Times Square and across America up on the most famous billboard in the world on the biggest night of the year. It created a real-time animated video board resembling a skyscraper at the heart of the countdown.